Keep your rankings when URLs change

Updated June 21, 2026

Sooner or later you will rename a page, restructure a section, or retire an old post. Done carelessly, that throws away the ranking and the backlinks the old URL earned, and sends visitors to a dead page. Done right, it costs you nothing. BeeRanked makes "done right" the default.

Why a moved URL matters

When a URL changes and the old one just disappears, two bad things happen: anyone who clicks an old link (from Google, another site, or a social post) hits a 404, and the authority that URL built up is lost instead of passed on. A redirect fixes both, it forwards the old address to the new one and carries the ranking signal across.

BeeRanked handles most of this for you

When you change a page's slug inside BeeRanked, we create the redirect automatically and update your internal links and sitemaps. You usually do not have to think about it. The old URL keeps working and points at the new one.

The Redirects manager

For everything else, an old URL from a previous site, a page you are retiring, a campaign link you want to point somewhere new, open Redirects. It is a simple, visual list: each row shows the old path on the left and where it goes on the right, by page title, not cryptic paths. Add one by picking the old URL and the destination.

Permanent vs temporary

  • A permanent (301) redirect says "this moved for good." It passes the ranking signal to the new URL. Use this for renamed or retired pages, this is what you want almost every time.

  • A temporary (302) redirect says "this is a short detour." Use it only when the original will come back.

Sitemaps stay in sync

Whenever you publish, BeeRanked regenerates your sitemaps, so search engines see your current URLs and the redirects guiding them. Nothing to update by hand.

The short version: change URLs freely. Inside BeeRanked it is automatic, and for everything else the Redirects manager keeps your visitors and your rankings intact.